What evidence informs your opinion that it could run? From what I can tell their financials are in order and moving in a positive direction, the are cash flow positive for the first time, and are increasing revenue year over year. But the question remains, who is the consumer of this stock and is it realistic to think that a consumer base will grow. I imagine that this is an industry that specifically appeals to the rich, but they only make up a small percentage of consumers. Will this company fin their clientele and their niche???