print deadlines are 2 weeks PRIOR,this"rag" is-sent-out-2-wks prior to Super Bowl
that adds up to "print ready" very soon B4 Jan1…….and these aren't the HUGELY anticipated TV ads
it is not THE "day of" program at the SUPER BOWL…….might still be handed out on Super Sunday, but based on what NEP does and the Ortease comments……….it IS NOT the official NFL SB program, its a FREEBIE for pre parties, events, etc
and that "rag" is for paying advertisers, PAID in FULL by Jan 10th for PBowl(1st deadline)