re sterling's take on plant geneticists...
imo, it's b/c they have a birdseye view in re to the way this industry is going to shape out over the next 5 yrs.
before you get to the point of McHerb dollar menu type of pot sold to the masses, what you will first have is a MicroHerb industry that will quickly emerge. Much like the microbeer industry & speciality wine.
the only way small emerging MicroHerb companies will be able to survive & thrive is w/ differentation strands.
Plus that is what many of the first waves of legal consumers into the product will demand.
what it looks like phot is looking to supply, along w/ their other turn-key components of GIFT, is expertise & perhaps even a monsanto like patenting of a myraid # of strand types.
hence a definitive need for plant geneticists on the production side of things.