Beretta should show their social responsibility and just make Virtra part of Beretta and own the IP - Beretta Training Technologies would be a sweet offering for the Beretta sales force to carry
Seems like if you are selling the premier line of guns you should own the premier training technology in the industry also
Just think what kind of entry they would have in the public sector
Otherwise it does not seem likely there is any PR before annual in my opinion
Posted on Yahoo what a little PR can do - IAALF announced some collaboration with Lockheed and the stock is up almost 300% in about a week
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