Just struck me, as I personally would not do that in case of a hot startup. They do not intend to sell ice cream, they kind of a break in the whole market. I would prefer to host it in-house myself. Not for everyone, but if this is legitimate effort then they expect volume and all complications coming from the sheer non-uniformity of clients and services required.
As I said, I am holding, waiting to see what happens, at least to February.
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