I don't recommend spamming Facebook with countless initiatives especially to Congressmen who are probably way too uneducated (scientifically wise) to understand.
It may be counterproductive and start to turn annoying.
Maybe, we should be targeting specific individuals (reporters) who have some incentive to be investigating a case like this?
The WSJ example works well. Perhaps someone blogosphere folks? The Verge, perhaps? Or the HuffPo writers?