Excellent post Goose. You bring up some very good points. I would like to add something that I mentioned in a post many moons ago. I think that from day 1, the Fuse board felt that by signing top tier athletes and using social media, they could successfully "get the word out" on the Fuse story, and its products. Frankly, I thought it might due the trick as well, and I'm sure many others here felt the same way.I mean come on, Fuse Science plastered on the golf bag of the most recognized athlete on the planet. Home Run!!! Then came signing after signing of other well known athletes and celebrities. The bottom line: It did NOT due the trick, at least up to now. The company, for many months, has been struggling to GET THE WORD OUT! With ads on the major TV and cable stations running at $100,000 and more for 30 seconds, a SUSTAINED advertising effort is simply to costly. So, where do we go from here? I think one idea mentioned early on by myself and others is an infomercial. It worked for Snuggies and many other products. Just a thought. One thing is for sure. The company must continue to try all methods at its disposal to make the Fuse story heard.
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