They definitely have to jazz up marketing whether liquid metal or not.
They're still a joke for coming out with something substandard initially; but their OS strategy has been pretty clean, e.g. Recent SW upgrade to an earlier model is like purchasing a new phone. It's an incredible makeover with the push of a icon.
ON LM, maybe they will introduce it in phases, that being an initial one.
If you weren't watching LM/LQMT so closely, would that commercial really get you excited? Just an upgrade to to some rings and inserts? (Nothing special but could be a starting point for marketing initially)