Maybe Kurt got a degree in marketing and knows the public opinion goes beyond surveys and is more realistically portrayed in the places where people voluntarily assemble and discuss and what better place for research of the public opinion of your company than on a message board? Public relations, communications, marketing.. Pretty much all similar fields with similar interests. Like I said, he does all you say with the information he's given. Perhaps he just spends his free time on message boards like you and I do.