what he should care about is devising a pr strategy of press releases & journalism placement that garners this company positive investment attention.
dealing w/ large investors is also part of the job but to link that w/ trying to control info on a message board reeks of otc scam.
it also hints of desperation or worse manipulation. If the company is moving forward in a positive way, then they dont need to give a crap about what anyone posts on a public message board.