"DECN should get a well known spokes person to just come out and "talk" about GenStrips and how they are cheaper, can be ordered direct and shipped to your door, work just as well or better in the Ultra meters, and are are covered(?) by Medicare/Medicaid."
Canuck, one of the company's largest shareholders who posts on that other message board posted that the company considered celebrity testimonials but found that while they were popular two or three years ago, that is not the case anymore.