Decision Diagnostics Corp (DECN)

[johnny canuck]

Saw the commercial the other day. Not bad. Caters to a younger generation - which is OK. They need to do one without a jingle song that caters to the 'old" folks (and I say that with kindness). Some of the "older" generation (say 60+,... hey maybe even 50+) may not relate (IMHO) to the commercial as it is.
DECN should get a well known spokes person to just come out and "talk" about GenStrips and how they are cheaper, can be ordered direct and shipped to your door, work just as well or better in the Ultra meters, and are are covered(?) by Medicare/Medicaid.
I think it's time to drag 'Ol Wilford Brimley out of retirement. In any event get a spokes person people can relate to and trust to pitch GenStrips.
Works for Maytag washers and "Flo" the insurance lady.
What you want eventually is to replace the "name" diabetic test strips with the word GenStrips when people think/talk of diabetic testing equipment. Like most people say, "hand me a Kleenex or Puffs," instead of "hand me a facial tissue."
Just a thought and my $.02.
But now that DECN has won their court battle..... it's time to get some brand name recognition going. Might help stop some of this stock manipulation.
All in my opinion