I'm not a premium jean shopper, but here is some info.
When it began shopping for buyers in June 2012 they thought they could get 150m.
Hudson, which expects to generate $85 million in revenue and $15 million in earnings before interest, tax, depreciation and amortization this year (2012), could sell for 10 times EBITDA, or $150 million, one of the sources said.
Hudson Jeans has a large following among A-list celebrities including such actors as Jessica Alba and Jude Law, and soccer star David Beckham. Hudson's longtime face, Georgia May Jagger, has also designed a collection of 1970s inspired jeans for the brand.
Fireman Capital, whose founder is Reebok founder Paul Fireman, invested $33 million in Hudson Jeans in 2009 alongside Webster Capital.