more on Hudson Jeans from Women's Ware Daily WWD
August 22, 2013
Updated Product Drives Buying in Vegas
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After a “shaky” first quarter, the second and third quarters have improved at Hudson, said ceo Peter Kim. “We have to find the right balance of product, between our core basics and our fashion product,” he explained. Sales were up an enviable 13 percent last year, but Kim dubbed the figure “disappointing” after years of faster growth. The brand’s acquisition by Joe’s Jeans is expected to close at the end of this month and Kim said the two brands will remain independent of each other to avoid cannibalizing sales, while marrying the best practices of their respective companies.
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One major young men’s retailer, who asked not to be identified, has been experiencing strong sales as customers react to the popular streetwear trend. “If you have the right stuff, business is tremendous,” he said. Over the years, the young men’s market has evolved from collections to items as the urban customer evolved and grew up. “If you evolved with them, then business has never been better.” At the shows, he especially liked Hudson jeans and the more art-inspired T-shirts at the Agenda show.
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