I have misunderstood nothing.
While large corporations do not expect new members of management teams to be invested in the corporation by either placing new capital in its coffers or buying stock in the secondary market, this does not qualify as such. Naturally, it is not reasonable or necessary for large outfits to have new members of top management make an investment that is not needed. Instead, generally speaking, they are provided with options to buy stock at a pre-determined price with a given expiration date, often at a discount from current market price.
But this is not applicable to ESFS as it is a corporation practically without financial resources or sales. (A construction sub-contractor with a couple of pick-up trucks, three or four helpers, and operating out of his garage generates more revenues than this company).
In cases of this nature, a wholesale change in top management, which is what has transpired here, means that new resources are brought to bare. This does not necessarily mean that the new management team provides the funds, but that the funds come with them via an angel investor, a loan, etc..
I cannot think of a single case in which all top management was replaced without new sources of revenues coming into the picture unless later on the change in top management turned out to be a hoax/fraud of some type.
The course of action would have been, following the announcement of new management, the announcement of funding and the release of up-to-date financials. That would, in term, be followed by the announcement of future plans. In other words, the infusion of capital would be the first order of action, and considering that this corporation only has about $10K in funds, any infusion of funds would be a meaningful matter. And, it would take precedence over everything else.
Were this anything other than a Mickey Mouse operation or an outright fraud or somewhere in between, these matters would have been handled in the proper fashion. Failure to have done so, and the subsequent announcements about a trip to China, for which the company has no adequate funds, is a clear indication that there is something very wrong here.
As for myself, I have been investing for more than 40 years, was a licensed practitioner at one time, and have worked for a number of public and private companies mostly in their accounting departments, so please spare me the nonsense.