Data, oooh, water on my fire again, LOL... but not too bad when you look at it this way:
From the slide, as the market grows and our percentage penetration of it increases we can see the price per device approach your 'happy spot' of $1 per device as we near Merritt's goal of 100% market penetration.
So it would appear a best case scenario may be as follows:
$1 per device x 600 M devices = $600M revenue.
$600M Revs - ~$150M Costs(?) = $450M profit.
$450M divided by 55M sh float = ~$8 EPS
$8/sh x a very conservative 12.5 PE = $100
So Attention Loop, Rockitt, Tucker and all Houston cabal members: According to Data_Rox, depending on several factors, we need to start planning for the Houston 100 for a date certain no later than December 2009, and possibly sooner. ;)
Even though that is roughly 4 years from now, it is only a short time when compared to the years we have waited.