It doesn't take much to disappoint you! I guess I consider a slowing of the disease by 25% to be better than just a little success, but I suppose that's subject to interpretation.
In my opinion, organic and naturalism trends in the extreme are for fruitcakes. It's a way for the Whole Foods of the world to take a product that should cost x and charge x + 30%. That's why they're called Whole Paycheck where I live. Give me a nice little vitamin pill that I take once a day and a lipitor and let me eat what I want!