The lowered price will mean more units sold. If the company is working on a 50% markup with little overhead they should do well. 12 a week is probably the numbers sold for the basic unit but they also sell accessories and larger, more expensive models. Also, they may have other call centers.
I think the company needs to promote privacy when a customer purchases a unit. People are paranoid about ending up on a list somewhere for investigation. I don't think that would happen but the Phototron is basically sold as a means to grow something that may or may not be legal depending on where you live. I also would like to see the Phototron in more designs and different colors. Also, there should be a payment plan option.....maye they can use Bill Me Later for this. 5 easy payments of 60.00 sounds more affordable than 299.99. Bill Me Later would incur all the risks of default and they even offer 6 months of no interest.