Totally different. First, it's Spike Lee. Second, he needs well over $1 million dollars. Third, There's an old saying, "never invest you own money in a movie".
Mark & Ryan should pony up the paltry $3,500 each to complete their dream.
Instead, Mark is asking his shareholders to just give then the money. So they can in turn, sell the book for profits that will not help MIKP or MIKP's investors.