BioB, thanks for the comment. I had pondered getting into some in-depth scientific analysis as well, and may in the future, but at the time I decided to just use the numbers with links to the company's presentation as far as the market goes. In the future, depending on how a few things shape up, I definitely plan on doing an article focused on the science.
I assuredly agree with your sentiment, and I hope for the same regarding physicians in the future.