Just my thinking but, reading the 8K inclines me to expect an upcoming promo coupled with conversion of the promissory notes recently issued.
There is this statement in the 1 July PR:
"Our first priority is to bring the company current with its filings with the SEC. Our long term objective is for the Company to become a luxury & lifestyle brand developer, through licensing agreements with emerging fashion designers and established celebrity brands, including our own proprietary trademarks," said Mr. Lallouz.
As of yet, I don't see an entry point. The B/A is Hotel California gapped, and the future PPS is anybody's guess.
For now, I'm just watching.