stockcrate - the product may work and be legit - but it doesnt mean the company is. i am inclined to give them the benefit of the doubt since the massive PR/advertising that they do on site does not lend itself to fleecing shareholders. however, it is that presence that could also be the big coup if it were a scam (ie -a rather sophisticated one).
i am more inclined to think they are incompetent on the business/investment side.
as i have said before, the product and mgmt can be totally legit and dedicated but the current and long term shareholders will be decimated before the company can ever "make it" and start earning money. the last round of financing was again, convertible and with the stock tanking - it could be converted into millions of shares and possibly doubling share count. i dont think most on here understand the impact of convertible debt/dilution.
if the company starts producing positive earnings in 2 years and there are 100X more shares than today - the company has to make 100x more in earnings at that point than they did at todays point to justify share price. for all intent and purpose - that means current shareholders are wiped out or drastically marginalized.
that is why it is CRITICAL for the mgmt to NOT ignore the share price. it is being shorted with no abandon right now and there is no price support. if it drops below $0.015 - it will quickly drop below $0.01. at some point - speculators will start piling in but that will just add to volatility. none of this is positive for current or long term shareholders.