If Yogi Berra had been an investor he probably would have said something like this: "Investing is 50% money and 90% common sense".
PLSB initially reported $300.00 of revenue for the quarter ended 9/30/11. There is seasonality in the lemonade business and the first year of any beverage company is going to see some ups and downs. Here is how PLSB has performed on a YOY and Sequential Quarter basis since inception:
PLSB
GROWTH
QTR End Rpt Date $ Rev YOY % Seq %
9/30/2011 11/14/2011 $300 n/a n/a
12/31/2011 3/16/2012 $110,126 n/a 36608.7%
3/31/2012 5/15/2012 $376,700 n/a 242.1%
6/30/2012 8/14/2012 $955,526 100% 153.7%
9/30/2012 11/13/2012 $801,947 267215.7% -16.1%
12/31/2012 3/29/2013 $161,667 46.8% -79.8%
3/31/2013 5/15/2013 $788,598 109.3% 387.8%
6/30/2013 $- TBD TBD
9/30/2013 $- TBD TBD
12/31/2013 $- TBD TBD
Other than the dip in sequential growth for the quarters ending 9/30/12 and 12/31/12 which were impacted by seasonality and timing of filling distribution channels, PLSB has been red hot out of the gate. As the distribution channels gets filed, sequential growth will rise. YOY growth is fine but Sequential Quarterly Growth is a better way to measure how rapidly a company is growing or how a company is not growing. PLSB is red hot and growing sequentially which is what an investor wants to see (Key #1 in my book). Key #2 is liquidity. After the financing, how quickly can they become operationally cash flow positive? Their goal is Q2 2013. That would be a very GREAT accomplishment. Key #3 for me is continued growth with distributors and outlets. This will show continued acceptance of product. We can monitor this easily with PR's. Key # 4; would the market care if PLSB's products go away? I think the market would care as evidenced by how quickly their distribution system is being built so this shows how important their product offerings are. Also, the market has moved to PLSB's model and the functional beverages are potentially prescient ('bad' is out and 'good' is in). Many negative posters here and on Yahoo boards want to buy in/back in at a lower price so they will preach doom and gloom at every turn. They will also fabricate company statements like the annualized 1 mil case posts. The company never said Q2 revenue would be $8 mil as Pauldummy wants you to think. That is not rooted in common sense. I would never had used the "annualized" statement in a PR but I am not the company but only an anonymous poster just like everybody else here. Do your own DD and use your common sense...!
News 
Market Data 
Discover 
