Maybe they are finally ready to do this. I remember at least 2 other firms that were hired before we had defense contracts and those were probably premature.
I think they really need to show more revenue with additional contracts for a PR firm to have any legit impact with WSGI. Although I don't think current management would do it, pumping the price higher with puff and fluff would lead to a welcomed appreciation in share price, but would bring flashbacks from the old days.