I can fully subscribe to your statement.
2013 will have to show revenues in the size of $ 1.5 Mio up to $ 2 Mio.
2014 I would expect the revenue base to reach $ 7 Mio which would put AAPT back on break-even.
To reach the break even level they will have to sell approx. 12 Mio Nutrabars (0.58 a piece) To keep it simple, I will not take into consideration the other products they prepare to ship.
To break down the 12 Mio Nutrabars Number would mean: 33.333 per day divided by 10.000 stores = 3,3 per day. Possible, of course.
The biggest expenses item at the start of roll-outs are always the marketing (promotion)costs which I would put close to $ 1 Mio to get the necessary attention. If you want to get the customers know your products, you have to spend this kind of money.
As there was an increase in General and Admin. expenses of approx. $ 1.2 Mio from 2011-2012 I assume, we will not see much further increase in this item. In short, if the company would get from funding $ 1.5 Mio,they could fully cover with this the marketing expense plus some debt reduction and therefore relieve the operating expenses side and show an operational profit of approx. $ 700.000 In short: Up to 10 Mio revenues calculate with approx. 10 % EBITA, above that it should increase up to 20% as certain items remain static and are nor revenue-based related.