Agreed Dallas, the greatest enemy to any growing business is cash flow. In the case of JAMN, the fact that they need more cash this fast shows that they have a lot of orders to fill, but their receivables are delayed. At some point later this year, receivables will catch up on the balance sheet and cash flow will no longer be an issue, as Brent alluded to in his last interview.
As to Ironridge, it is in their best interest that JAMN's pps goes up to maximize their ROI. The only way they would be selling at this pps level is if they were cash strapped themselves, which I would certainly hope is not the case for an investment firm.