I'll play along and give the benefit of the doubt where MMR is actually trying to sell outside of the WF employee base to WF consumers frequenting the stores with "wellness" locations (5) to drive additional revenue but then my issue becomes how many consumers will make the purchase? 1-2% (or less?)? Or at least sign up during a "free trial"?
Unless the app is part of an employer driven wellness initiative (the one I'm hearing lots about is from CVS) where there are many requirements needing to be met by the employee for them to maintain their health insurance coverage at the current level they "enjoy" from the company - I just don't see it working in a retail to consumer model - IMO. Especially when they are receiving versions at no cost from their physicians/hospitals (the 'violators' of the patents) - again IMO.
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