Wrong, the vast majority of people bought the stock because of the potential entrance into the beverage market. No one bought the stock because they thought the energy bars or whatever they are were going to drive the business. The new CEO was the Director of Marketing for Minute Maid Brands which means beverages. That is why people bought the stock. This from the last press release"
"Health and wellness-related beverages are seeing increased consumer acceptance while carbonated soft drinks are seeing consumer attrition. Specifically, functional beverages, namely energy drinks, energy shots, sports drinks, teas and water drops, have all seen increases in consumer penetration and consumption. This sector is expected to grow significantly in the coming years as innovations in food science and technology is making natural ingredients and their related function more accessible to consumers who are looking for products and brands that support their active lifestyles."
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