Another model is JCOF, which is also using the cloud model and which, it so happens, Rochon is on the board. The CVSL IR guy was also associated with JCOF. I presume that you did your DD and you're familiar of the early "success" of JCOF.
Rochon also has other experience in MLM. I expect you are also familiar with IV7Direct. That was Richmont's MLM endeavor a few years ago.