Sad to say but I totally agree. Using twitter and the other social media sites is a complete waste of time, especially in the manner that they are employing. I for one am getting concerned and irritated at this management team's lack of good decision making and execution.
The product marketing (or lack thereof) that these guys have done has been embarrassing to say the least, I thought they had some experience. These tweets by their athletes haven't done a thing for this company and won't. The total lack of any traditional TV, print or radio ads is just mind-boggling. They seem to have ignored the basic formula for effective marketing an branding success by choosing to employ a lackluster, lazy, ill-conceived and cratering social marketing plan that is being ignored by basically everyone. They've adopted TMZ marketing which lasts for about 2 minutes. A total waste of efforts.
Don't see why an actual Walgreen's pr is so important, we all know they are trying to get into the stores so an announcement is anti-climatic and won't do much for the price of the stock IMO. It's good to get into Walgreens but the critical factor is not the news, but their actual deployment, which seems to be going very slow.
The ONLY and MAIN driver for this stock, and company overall, is revenue. In a few weeks when we see their quarterly filing, we will know if they are still driving on pavement or towards the proverbial and on-coming cliff.
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