A lot of people would be surprised by the power of twitter. I personally don't even use twitter, and don't follow it. However, there are a lot of people that do. And there are a lot of people that religiously follow others on there. For example: Although my personal opinion of Kim K is not that high, she sold 50,000 purses for a company with one tweet. That right there is the power of "tweets." Old school selling in stores is great, but it's even better when combined with new school selling techniques.