A PR. If anyone signed up for the service the day of, or next day it was launched, They had 7 days to try it out before they would be charged. 8th day charges would occur. Depending on how the merchant account is set up, Charge processed start, end of day, the first possible $$ form CM would have been yesterday/today.
I would think that prior to signing up for the FREE 7 days and turning one's card over for a re-occurring $129 charge, interested parties would have taken the time to review all the video available on the product, so few signed up day one, or day 2 after launch.
IMO, if we had a mad rush to sign up, results of actual charges would be just starting now and building over the coming days/week.
IF this is the case, we should be getting a PR end of week, start/middle of next.