Yeah, I'm sure having the CE Mark is going to hurt SNDY's future revenues and profits... is that the best argument to be made here? I think I'll be buying more if that's the best that can be said against expanding into Europe...
Well why would you open a retail store in a high traffic area rather than a no traffic area. Why does a business man carry business cards. Tons of other examples... The point is exposing your products to more people increases your chance of recognition and purchase. Minute Maid sells a lot more lemonade than the kid on the corner selling his lemonade and probably cheaper!! One dollar a glass who does Timmy think he is? It's concentrate Minute Made!!!!