I think they tally-up during certain time intervals - daily, weekly, whatever - how many subscriptions came in through the online CC advertising avenue and pay CC accordingly per whatever terms they have. Same thing goes for the in-store subscriptions signed. Print adds, although good, I think are handled just as one-time payments of "shared space" since they are just pretty much one shot deals and not ongoing campaigns.
That being said, I do agree that new, "long" subscibers should subscribe through the CC website link to benefit CC now and our investment (GZFX) in the long-run by a happy customer (CC) who will elect to keep GZFX as a partner because they see the benefit.
Therefore, we as shareholders doubley benefit by contributing monthly to our own bottom line as paid subscribers and by a strong national advertising and sales parnter who's continued relationship should lead to other lucrative opportunities opening themselves up as time goes on.
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