The problem is that once the company admits to overbilling, it becomes much easier for insurance companies to fight paying their bills in the future. And that absolutely brings the business model into question.
Inflated medical bills are always a worry with unprovable pain. The old jokes about whiplash and ambulance chasing attorneys make Spine Pain's business risky to begin with. They have to put up numbers that not only show profits, but collections keeping pace with revenues and few lawsuits and write offs.
As far as Halo being a distraction, while I don't think so, I do think it is unlikely to be the dominant revenue source if the company is to be successful. If their basic business model is flawed, then I think they're toast. The problem with treating pain which is not demonstrable is not that the treatment isn't administered (which Halo helps resolve), but that it's not necessary in the first place. I don't think it's a bad thing to document treatment, but I highly doubt insurance companies will pay for it, hence I don't see widespread adoption.
I do see it as a plus that from what I can tell, there is no pump and dump or wild hype on the company. It will succeed or fail on its business model. The best part is, those companies usually provide ample time to get in and make money when the business plan is proven (or I should say, "If"). That however will be at least a year in the future, and probably longer, IMHO.
So I'll keep watching and see how they develop.
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