Definition of scam:
noun
1. a confidence game or other fraudulent scheme, especially for making a quick profit; swindle.
verb (used with object)
1. to cheat or defraud with a scam.
swin·dle (swndl) KEY
VERB:
swin·dled, swin·dling, swin·dles
VERB:
tr.
To cheat or defraud of money or property.
To obtain by fraudulent means: swindled money from the company.
VERB:
intr.
To practice fraud as a means of obtaining money or property.
NOUN:
The act or an instance of swindling.
Here's the main problem with using this term. For this to be a scam, there would have to be no product and sales. As they have both the product and the sales, it does not fall within the criteria.
Recommendation - find a different word that is actually accurate.