It just makes it clear that Fuse is a marketing company, not a "science" or "technology" company. They are trying to use big-name athlete endorsers to sell products that are already available in other names and forms. That's not saying they won't or will succeed, but that is what they are doing.
I personally don't think the "scientists" have much of anything to do with Fuse, they are merely listed as advisors to try and add some credibility to the company. Reading the company info on this board, you'd think they are a pretty large research and development firm. The reality is that they operate out of a cheap 3,000 sf office/warehouse, have no research lab, no scientists on staff, and they don't make anything.
I have to chuckle when people try and talk up the "game-changing" technology. There are about 100 different indicators that make it almost painfully obvious that this is not game-changing science.
It's all about the marketing.
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