I agree that this would be perfect for ERBB. However, RFID technology has been around for decades and there are 100's if not 1000's of companies out there who do it. What I find attractive about ERBB is the fact that they have the medicine (bud) and the way to track it all in house. I really believe ERBB has been getting all their ducks in a row and it is just a matter of time before we see the fruition of their work over these last 3 years. The problem I personally have is that patience isn't one of my stronger points. Day like today suck! But, this ship will sail IMO and it is just a matter of time. Be patient, don't sell in a panic, and this ticker will pay off for us. Just my humble opinion. Best of luck to everyone. Especially us longs! :-)