My opinion (and hope) is that they are playing their hand quite well. Only they know their news and most of the recent trading volume hasn't been by individual investors. If the news is big, the added shares won't mean much, especially in the short term. Plus, the shares aren't available yet. I think they have a 2 tier attack planned...and hope.
I brought eLayaway to the attention of the CEO of a fast growing bio-medical firm that reaches out to tens of thousands of families with young children.
He was immediately interested in the eLayaway scheme of allowing customers to save up at their own pace and then activate the medical package.
A hybrid will be if the savings is not sufficient, this company can then extend a bridge financing. And the cost of the service is rather low...below 1,500 USD.
The target population is exactly the same one as what eLayaway is targetting...the 20 to 35 age group.
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