My impression at this point, and I'm often wrong, is that management is trying to position the Drops as product to enhance athletic performance--a niche market. Whereby it should position itself as a direct competitor to 5hr Energy and use its star athletes to move the product.
But there's also EnerJel and possible pharma licensing deals. Lots to look forward to even if the Drops don't do as well as expected.
News 
Market Data 
Discover 
AI
