It's interesting how investors and traders view the same company differently. In the case of the Drops, investors examine ways to improve the company's bottom line--packaging, distribution, ways to cut costs, etc. On the other hand, traders tend to discuss the activity of market makers, support levels, level II prices, etc.
It's all good as long as we make money. You can make money in a bull market, you can make money in a bear market, but you can't make money if you're not in the market.
Unless management gets the Drops in 7-11 and other convenience stores, we'll remain a niche player. Tiger Woods has over 2.7 million followers and tweeted about the Drops. It didn't make a big difference in sales because energy drink is not something a typical energy drink consumer purchases online. Consumers don't, or do very little, comparison shopping for products under $20. For an energy drink they frequent their regular gas station/convenience store and are presented with about 5 choices. If the Drops aren't on the shelves, they're not going to drive to Dicks', CVS or Walgreens. They want that energy boost NOW to study for their exams, finish their shift, pull an all nighter, get through the day...NOW!
We don't need to reinvent the wheel. Study what 5hr is doing right (getting their product at point of sales at 7-11, etc.) and use our advantages (more effective delivery method, star athlete endorsers).
Also, use a "grab and go" packaging. single-side cardboard that is about 50% larger than a standard business card, Drops capsulated in plastic with athlete pictures on front, instructions on back, twist bottom and drop in mouth. Grab and go small packaging!
