Prokopton,
I see that you really have done a lot of work in coming up with a marketing plan for The Drops. You know, I love my coffee, yet I never tried an energy drink. Perhaps that is why I did not consider, nor do I fit, the profile you have established for a typical energy drink user. A young, harried, coffee drinking student, or one who works the graveyard shift. VERY interesting. I realize yours was not a scientific study. It begs the question, did Fuse Science conduct a survey/study. Regardless, I'm sure your profile doesn't cover all users, nor did you attempt to. Whether we use your profile, or another, the key point is marketing must continue in earnest. Your view that the more (places), the better, certainly makes sense.