Shore, I do see the validity in your statements. However, it's a reality check for those clamoring that Fuse will eventually do the same numbers as 5hr Energy. It isn't going to happen unless the
Drops are in every 7-11 and other convenience stores.
The typical energy drink purchasers are:
1. Students. They're not going to go online, order and wait a few days to get their energy drink. They want it NOW.
2. Shift workers. They need to stay up and finish their work. They want it NOW.
3. Caffeine addicts/coffee drinkers. They want their energy fix NOW.
The more places the Drops are available at, the better. Dicks', CVS, Walgreens are fine places to sell the drops. But at $2.99 and $8.99, I'd be surprised to see $10 million in revenue.
The Fuse team has done a superb job to this point. But at this point on it's misguided and even a waste of resources to sign any more athletes, sponsors, etc. They need to work on distribution and get the Drops into the hands of as many consumers as possible.
It all depends where Fuse wants to take the Drops. They can keep it to a niche market or expand their distribution. If you objectively analyze the profile of the typical energy drink user, then you'll understand where I'm coming from. They want their fix NOW!
Enough with the big name athletes and more attention on getting the products into the hands of larger base of consumers. That's all I'm saying--if you want to do 5hr numbers, then you'll got to b available at 5hr locations because of the energy drink user profile. They want it NOW. lol.
