You're right they need to do something with the stores for sure. This is why they hired red rooster. Red rooster should come up with a comprehensive brand image, design concept and marketing plan. The new design, signage, colour etc. should play out in ALL stores. If they don't follow the new brand on all stores then something is wrong. I am waiting for all this to play out. On the next quarter conference call, if they make up some excuse and notify us that some stores will not turn over, then that is very poor implementation and it would be time to reconsider this investment. If everything plays out nicely then we are set to move up and start getting cosi some positive notice.
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