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austonia

03/05/03 12:28 PM

#32567 RE: Sentinel #32564

Sentinel, you said "One's got NOTHING to do with the other. EDIG's troubles are rooted in terrible financial straits. Give them the advertising budget of Archos/Rio/Bantam , and the same retail outlets, and then perhaps you can compare them in terms of how players have sold. ID3 tags have nothing to do with it at present."

So if a company sells an item that is clearly missing features that poeople want, and that the competition allready has, THAT'S NOT A REASON FOR POOR SALES? Of course it is. Try selling a car with no doors and see how successful you would be.

And please, what advertising budget of Archos and Bantam? I've never seen adverising for them, can you show me some? Bantam is direct sales too, just like e.dig, lol..

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But Anyway

03/05/03 12:29 PM

#32568 RE: Sentinel #32564

So you are already making excuses for their failure?

Ever heard of Guerrilla Marketing - I always thought e.Digital did a commendable job attracting free publicity. Unfortunately their timing is horrendous:

1) Commercial during nationally televised figure skating event - no product available for sale.

2) Presence on the cover of Parade Magazine - no product available.

3) Positive review from nationally recognized technology specialists - no product available.

*THUD*

EDIG's troubles are rooted in terrible financial straits.

Do you make it a habit to invest in companies in "terrible financial straits"?

*THUD*