I agree, great post as always. They also promote on Google+, Twitter, and have brand ambassadors. Just like reveals for video games, I think the reveal for Vir2o will cause a huge spike in the interest of it.
If you look on fb and twitter and see the likes and following, it would be pretty naive to think that more people don't have their eye on this thing, on top of that after the viewing in atlanta, even more will be watching, including some big fish IMO.