By vertically integrating its business from producing gold and precious metals from its own mining operations to being able to sell directly to retail consumers the Company increases its margins by 15-20%. Junior mining companies typically sell its ore to refineries for 5-7% below spot price. However, by selling our gold to retail consumers, the Company can sell the gold and other precious metals for 10-15% over spot (for an increase of up to 20%). For example, the increase in margins could generate an additional $300-$400 per ounce of gold.