"Tivus USA, through a joint venture with Tivus Smartv India Pvt Ltd (TSIL), has been working with NLL for the last year negotiating this contract. TSIL will provide financing for installation in the 10 hotels served under this contract."
For all we know Tivus USA is not the shareholder of Tivus India, in which case, guess who profits: The Shiva and his Indian partners.