Replies to post #36834 on NeoMedia Technologies, Inc (NEOM)

[Tonguehair]

That's kind of my point. The price tag speaks to its initial target market (as you said, the big brand co's). I'd imagine that those folks are no slouches when it comes to matching up price and value. And I'd also imagine that neom (or their marketing rep) have done enough market research to avoid presenting something to sophisticated clients which would result in a stiff boot out the door, or, worse yet, a cold, "get off of my phone you outrageous flash in the pan sales monkey".

$75k doesn't sound like the kind of price you go in saying, "we really think that our technology will catch on; will you be the first to sign up?" No, to my way of thinking the price is high because they have a strong sense of what the market will bear as the story unfolds as to who neom is and what neom has.

[success622]

The wording in the PR shows they are initially targeting, IMO, brand managers - so yes, I'd say the larger companies that spend hundreds of thousands, and those that spend millions, (or billions! Coke has a $1.6 billion annual advertising budget) on advertising. To large companies like this, $75,000 is pocket change - yet possibly the most effective $75,000 they can spend. Big bang for the buck and all that - remember, they will build a direct, more personal relationship at the person's request..tougher and tougher to do in this fragmented advertising market.