Branding, marketing, product/company differentiation from its competitors, sales channel development effots, product support development efforts etc etc.
We'll really never know what could have been for the last qtr. Sig's passing was quite obviously very traumatic to the entire company.
I am more cautious with my position at this point, but I will add and trade accordingly.
I'm glad Howe joined the team to move product to market.
Good luck......
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